Mission Statement: The Purple Way

By: Jance Floyd

The foundation of our company is its mission statement.  Purple Land Management’s mission is threefold: to hire the naturally ambitious and provide ongoing education outreach, to execute projects with the highest quality of excellence and detail, and to establish working relationships that give more than they take.  We will take this mission statement and divide it into several parts, discussing and analyzing each in order that we can better understand why we are unique.  Why we are unique for those individuals looking to join our team, why we are unique for those currently on our team, and why we are unique from the point of view of our clients and communities.

1. To hire the natural ambitious and provide educational outreach

In order for any team to be effective, this point is critical.  It may appear at first glance that this is simply a statement that goes to the heart of what Purple searches for in team members, however, dissecting it further reveals that this instead is a quality of Purple that is more important to its people.  It also answers two of the questions laid out before: why we are unique for those individuals looking to join our team, and why we are unique for those currently on our team.

Why we are unique for those looking to join our team

In times such as these where strong companies show their mettle, it is vital to understand why individuals in the industry would want to join our team.  The answer to this question is hidden in this first portion of the mission statement. For those looking to join our team, we are unique in that our company is represented by a wide swath of diverse characters each though having one trait in common, they are qualified.  When someone looks for a company to be a part of, they should have as a prerequisite this exact subject.  Only in a space such as this will a person be able to most fully realize their capabilities.  At Purple, you can rely on your co-workers for educational growth, for motivational inspiration, and personal support.

Why we are unique for those currently on our team

It is easy from the outside to determine that Purple’s team is qualified, but what is more difficult to determine is the next point, which is coincidentally also the answer to why individuals on our team feel we are unique as a company. Ambition is defined as a strong desire to do or to achieve something, typically requiring determination and hard work.  Due to the hiring standards, ambition is engrained in our company with every new member’s arrival.  It fosters an environment that is occupied by a shared longing for success and a willingness for hard work.  While most entities in the professional realm have this to a degree, many stop at this point and simply say they have the people and that is just fine.  Not here.  Purple adds the key ingredient so that ambition can be realized to its fullest potential- opportunity.  Whether its project variation, role promotion, or location permeability, the access for the tangible realization of ambition is present.  You don’t work hard for nothing, and you don’t use your determination on a hamster wheel, upward mobility is real.  You can realize results.

Purple’s emphasis on continuing education, skill development, and educational outreach is another reason we are unique to our team members. Whether it is AAPL seminars, energy conferences, or CLE classes, we promote an atmosphere that encourages advancement both personally and professionally.

2. To execute projects with the highest quality of excellence and detail

The second and third sections of the mission statement address why we as a company are unique to our clients and communities.  How did we start only eight years ago and achieve the success we have thus far?  That is a question that should be juxtaposed onto that aforementioned section as the two are answered in the same manner.  It is because we are unique to our clients and communities in the amount of emphasis we place on our product, project execution and relationships.

What we are producing is equally important as how we produce it.  It starts with the product.  Our work product is second to none. It starts with Overdrive powered by Esri, a data control platform that allows clients a by-landmen for-landmen project management solution, enabling the most cost efficient and streamlined service for any and all industry endeavors. It provides a cloud housed, second by second updated platform, which prevents duplication and waste while allowing for an inside look for things such as cost parameters and project outlook, all an accessible secured environment. That is what you are a part of. We are NOT a run sheet sweatshop with no oversight and speed as our only objective. That is why we endure, because our product is unique and our processes are foundationally solid and compatible for future growth.

Our mission statement requires our commitment to continued excellence in quality and detail.  We can make the finest of products, but without quality in the details, we fall short. Each and every member of the team must understand this to their core.  While Person A puts on fenders, Person B screws in bumpers, and C installs lights; each individual task is meaningless without the commitment of everyone in an overall goal and objective of excellence.  The car doesn’t come together if not. Be proud of your work, and understand that in part, your successes and failures directly affect those around you.  Wear your work ethic as a badge of honor, laboring in search of extending its breadth and depth daily.

3. To establish working relationships that give more than they take

Lastly, relationships.  While housed at the end of the mission statement, this is the absolute highest quality of Purple Land Management.  It is our lifeblood, our mojo, our heart and soul. Whether discussing internal or external or community relationships, each is as important as the next.  If you strive to strengthen your relationships with your fellow co-workers, your clients, and your community to a point of them being substantially sound, your advantages are too numerous to count.

We take our relationships seriously.  I was recently reading an article and came across a reference to what one needs in professional relationships. In the article 10 Tips for Building Strong Professional Relationships, writer Frank Gullo, from The Superior Group cites a scene from the film Sideways, in which the lead character while speaking of wine grapes, says, “It’s not a survivor like Cabernet, which can just grow anywhere and thrive even when neglected.  No, Pinot needs constant care and attention… only the most patient and nurturing of growers can do it, really.  Only somebody who really takes the time to understand Pinot’s potential can then coax it into its fullest expression.”  When I read this quotation, I immediately stopped and pondered on how great a description it is, not simply of grapes, but in regard to relationships.

The successful relationships PLM is a partner in are like the Pinot.  Not everyone has the relationships we have.  They have been incubated with constant care and attention, utilizing patience and persistence to nurture until they reach their fullest potential.  We give every ounce of our attention and energy into developing these relationships not because of short term gratification, but instead, because we understand that long term viability in this industry precipitates the need for unshakeable relationships as the infrastructure of our entity.

It is not simply clients that we focus our relationship standards upon, but also the communities in which we serve.  From Bakersfield to Canonsburg, and Dickinson to Houston, our communities are as important as every other aspect to our operational success.  We can make endless lists of fundraising and philanthropic events, such as our relationship with Catholic Charities, clothes drives, food drives, etc. However, it is also important that we acknowledge the roles our team members play in our communities nation-wide.  Veterans, mentors, Junior Club Members, Deacons, kid’s sport coaches, volunteers, fundraisers, and hundreds of others making a positive difference in our communities.  That is what we are proud of and rest assured that PLM’s greatest asset is YOU.

Our mission statement is exactly why we are unique.  To those wishing to join our team, for those on our team, for those who are clients, and for those communities we serve, it is not a mission that we have, it is a mission that has us.  We are committed to each and every word of our statement, and will continue to use these bedrock principles.

Mutualism between Paleontology and the Petroleum Industry

By: Dakota Barella

Since humans first inhabited the Earth, we have been at least somewhat curious of life in previous times. We have desired to extract resources from the Earth since first finding a use for them. But, did you know the two go hand-in-hand? Paleontologists use the information gathered from exploration and extraction teams just as the said teams use the knowledge of paleontologists to help drill.

Let’s look at how the study of ancient life has benefited from oil and gas production. In 1944, Hunt Oil Company drilled an exploratory well in Madison County, FL named J. W. Gibson No. 2. At a depth of 5,162 feet, a fossil was found. The trilobite, Colpocoryphe exsul, is an extinct marine invertebrate that lived around 470 million years ago. This was the first and only trilobite ever found in Florida. The discovery also helped lead scientists to a more profound realization. The same species is found in two other localities around the world, one of them being West Africa. This one fossil provided evidence that peninsular Florida was once attached to what we now call West Africa.

Conversely, paleontology helps exploratory geologists find economically viable oil and gas using fossils. Conodonts are an extinct marine animal that left behind mineralized microfossils similar to teeth. By using the CAI (Conodont Alteration Index), where scientists look at the color of the conodont fossils, we can get an indication of the thermal maturation of the kerogen in the subsurface. The darker the fossil, the more thermally mature and the more likely the formation is to be productive for gas. Knowing if there is oil and/or gas underground can spare companies from expenses related to drilling dry wells. This exact scenario occurred in the Hudson Bay Basin in Canada when researchers used this method to determine that the kerogen of the Boas River Shale is too immature to produce oil.

This mutualism exists because even though paleontologists acquire information from the petroleum companies, the industry benefits in the long run by having more advanced knowledge of the subsurface. The industry’s employment of paleontologists has declined a good deal in recent decades, however, it is important as ever to understand the rocks beneath our feet.

In the Office: PLM Recognizes Jen Amendola as December Landman of the Month

Jen has been part of the Purple team for more than 5 years. Jen loves her cat, Harvey, Batman, and she has a particular fondness of maps. Jen is an avid exercise enthusiast and participates in the occasional CrossFit competition. Outside of the office Jen is quite the cook. A select few have had the opportunity to try some of Jen’s homemade pasta sauce and meatballs (Stark County’s “Best in Show” at the 96’ Italy’s Great Festival) or her famous raspberry oatmeal bars which are seasonally available for special occasions.

Jen is famous in that Nathan McIntyre personally hired her away from her previous employer as he knew she would be key in building a GIS department. She has gone on to prove herself as an amazing asset to not only the company, but the GIS department as a whole. Since her hire, Jen has maintained a heavy client load including some of PLM’s largest eastern clients; she has been dubbed “Mrs. ODNR” for her tireless efforts in the realm of all things Ohio Oil and Gas.

Jen demonstrates a level of professionalism, leadership, and dedication to her position that sets the bar high for other analysts in the department. Her approach to getting things done the way they should be is unbeatable. Much of the company’s success can be accredited in some part to her skill, hard work, and incredible efficiency. We appreciate everything that Jen has done both openly and behind the scenes to keep Purple GIS on the leading edge. Congratulations, Jen!


On November 14, 2017, Purple Land Management Fort Worth hosted a charity happy hour at Grace benefiting Braden Baker’s Hearing Aid Awareness fundraising initiative. Drinks were served by PLM’s very own celebrity bartenders, Ryan Barnhart and Don Thoms. While they did an excellent job, we think they should stick to their day job!

Braden, a Fort Worth native, is a hearing impaired 11-year-old who gained recent media attention after his appearance on the Ellen show. After his dog, Chewy, ate his hearing aids twice, Braden’s parents encouraged him to give back to those less fortunate than himself. Braden’s goal is to raise money and travel the world to distribute hearing aids to hearing impaired people who cannot afford them.

PLM raised $500 that was donated to Braden’s Bakers Hearing Aid Awareness!  Additional donations can be made here.  Purple is always proud to support the local community and give back, The Purple Way. Thank you to all of our employees for your generosity!

In the Office: PLM Recognizes Dan Thomas as November Landman of the Month

Dan Thomas joined PLM just over two years ago and brings a world of in-house experience with him to PLM’s Rockies office. His time in-house and as a field landman has proven extremely valuable to the Denver team, especially on complex quick turnaround due diligence projects where understanding the seller’s files and asset is of paramount importance.

As a great credit to Dan, he is far more than a source for advice alone. He dives into the front line of projects along with the rest of the team, working any assignment tasked to him no matter how simple or complex. Congratulations on being named November Landman of the Month, Dan!

College Football Season: PLM Alumni Take Center Stage

Purple Land Management is a diverse company employing people from many backgrounds and experience levels. While many PLM’ers may know that company co-Founders Jesse Hejny and Bryan Cortney played for TCU, you may not know just how many other college players we currently have on staff.

In the midst of football season, we wanted to highlight landmen this month who played football at the collegiate level. You could assemble a pretty good starting lineup with just PLM alumni!

From TCU to Notre Dame, and quarterbacks to linebackers, the credentials of our employees are impressive. Not only do these employees bring their competitive and driven edge to the workplace, but they have invested countless hours into their own personal growth and development though intensive training, play time, and coaching in their football careers.

“Football taught me how to deal with adversity and how to work hard to achieve the goals that I had in front of me.  Football showed me how to get back up again and play the next play, but to learn from my mistakes. Playing collegiate football taught me how to manage my time.  Playing football and going to school were two different full-time jobs that had to fit into my schedule each day,” said Ben Angeley, former right guard for TCU.

Purple is honored to have such great employees on our team. Go Purple!



PLM Employee, David Brooks, Inducted into Blanchard Oklahoma Athletic Hall of Fame


On October 7, 2017 David Brooks, Vice President of Land & Business Development, was inducted to the Blanchard Athletic Hall of Fame and honored for his athletic achievement and contributions to Blanchard High School athletics.  David’s best friend and fellow PLM employee, DeWayne Vaughn, gave his introduction.

David was honored for his accomplishments in baseball, basketball, and football.  He scored over 1,000 points in his high school basketball career, but he excelled the most in baseball. He was awarded the Johnny Bench Award, which honors the Oklahoma High School Baseball Player of the Year, his senior year.  He was also named to the Worth Sporting Goods High School All American Team which was selected by the Association of Collegiate Baseball Coaches. Following his high school career, David went on to pitch for the University of Oklahoma baseball team.

David’s father, Oscar, was inducted last year in the inaugural class, so David was honored to join his family legacy.  Also in attendance were David’s son, Aaron, and his sister.  Congratulations on your induction, David!

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Press Release: Purple Land Management Featured In INC. 5000

Direct Media Inquiries To:
Sarah Schimpff/J.O.
Office: 817.335.0100

The Fort Worth-based land services company was named one of the fastest-growing private companies in America for the third year in a row.

FORT WORTH, Texas (November 1, 2017)Purple Land Management (PLM), a full-service land management firm, has been recognized as one of the 2017 Fastest-Growing Private Companies in America by Inc. 5000. They have been honored with this award two other times, making this the third in a row. The Inc. 5000 highlights privately held companies across the country that demonstrate the highest revenue growth over a three-year period.

“We can’t thank our customers and employees enough for making it possible for us to once again receive this honor,” said Jesse Hejny, president of PLM. “We made it on the list because of hundreds of dedicated employees and loyal customers who helped us power through one of the roughest years in recent memory in oilfield services.”

Established in 1982, the Inc. 5000 is a prestigious list of the nation’s most successful private companies, and it has become the hallmark of entrepreneurial success. For more information on the Inc. 5000 Fastest-Growing Companies in America, please visit https://www.inc.com/inc5000/list.

To qualify for recognition in Inc. 5000’s 2017 edition, companies had to have met the following requirements:

  • Be a privately held, for-profit, United States-based company
  • Be an independent company
  • Have generated revenue by March 31, 2013
  • Have generated at least $2 million in revenue by December 31, 2016

PLM previously ranked #2055 on the list in 2016 and #1038 in 2015. The firm’s commitment to the energy industry — as well as their own, innovative, cloud-based data management tool called Overdrive,— has set them apart from so many other companies in the land management business.

About Purple Land Management

Founded in 2010, Purple Land Management set out to do work with the bar set high. They wanted to hire only the most naturally ambitious people, to provide ongoing education outreach, to execute projects with the highest quality of excellence and to establish working relationships that give more than they take. With nine office locations across the country and their industry-leading oil and gas asset management tool — called Overdrive — PLM is active in every major oil and gas basin in the United States. They offer comprehensive, tech-enabled land services, including lease negotiation, right-of-way acquisition, title and curative review, GIS mapping, contract review, verification and guidance on acquisitions of oil and gas assets. To learn more, visit www.purplelandmgmt.com.

PLM Named Historic Preservation Project Award Winner

By: Cori Willett

On September 27, 2017 Purple Land Management (“PLM”) was honored to receive the Preservation Project Award from Historic Fort Worth, Inc. for the restoration of the Winfield Garage into what is now named Winfield Place.  Winfield Place now serves as PLM’s corporate headquarters.  The building was originally constructed in 1920 as a parking garage for 300 cars and today is a fully updated office space for over 150 employees and contractors.

Accepting the award on PLM’s behalf was Director of Land Operations, Cori Willett.  Also in attendance from PLM were Kristen Leighton, Matthew Cross, and John Dobbs.  The event recognized PLM along with several others in the community for their excellence in preservation projects, rehabilitation of residential properties, great stewardship of historic places and significant achievement in the restoration of historic resources.

The awards ceremony was also paired with the Cantey Lecture series and featured Beth Wiedower, Director of the National Trust for Historic Preservation’s Houston Field Office.  Ms. Wiedower spoke on preservation and the public process and encouraged listeners to take action in their communities.  PLM’s own Matthew Cross best summed up the evening by quoting Jane Jacobs who said, “Old ideas can sometimes use new buildings.  New ideas must use old buildings.”

PLM Sponsored: DAPL Rockies Bash Boosts AAPL Disaster Relief Fund

Purple Land Management was proud to sponsor the Denver Association of Professional Landmen’s 5th Annual Rockies Bash.  Proceeds from the event benefited the AAPL’s Disaster Relief Fund.  With the AAPL ending NAPE Rockies in recent years, the Rockies Bash is the premiere networking event for oil and gas processionals in the Denver area in 2018.

The AAPL announced in early September that they intend to provide up to $1.25 million in disaster relief for AAPL members whose lives were impacted by natural disasters including Hurricane Harvey and Hurricane Irma.

“We want every landman on staff at PLM to be a member of the AAPL.  This organization does a tremendous job of providing educational materials for landmen, group benefits packages and options for independent landmen, and the

Disaster Relief Fund which is helping those who need it the most during this difficult hurricane season.  We are proud to support the DAPL and were proud to sponsor this event which will have a direct impact on the Disaster Relief Fund,” said PLM’s Vice President of Land Adrian Macias.  Adrian and Ryan Barnhart traveled from Fort Worth, TX, to attend the event.

Purple Land Management opened its Denver office in April 2013.  Aaron McCamant, Calie McCamant, Nick Johnson and others relocated from existing PLM offices to help open this new field office.  PLM was very lucky to hire Jack Pelletier, Jamie Luckenbill, Jarred Cross, Chris Michael, and others very quickly after opening the Denver office.  The entire Denver office was invited to the event which PLM has sponsored for four straight years.

PLM’s Denver, CO, office is just steps away from Denver’s 16th street mall and the company occupies the entire 5th Floor of the US Bank Building at 17th and California.  Jamie Luckenbill is currently managing the office of over twenty landmen who work on projects for Denver based customers or for projects in the Colorado area.

For more information on how to make a donation to the DAPL Disaster Relief Fund, click here.