Mission Statement: The Purple Way

By: Jance Floyd

The foundation of our company is its mission statement.  Purple Land Management’s mission is threefold: to hire the naturally ambitious and provide ongoing education outreach, to execute projects with the highest quality of excellence and detail, and to establish working relationships that give more than they take.  We will take this mission statement and divide it into several parts, discussing and analyzing each in order that we can better understand why we are unique.  Why we are unique for those individuals looking to join our team, why we are unique for those currently on our team, and why we are unique from the point of view of our clients and communities.

1. To hire the natural ambitious and provide educational outreach

In order for any team to be effective, this point is critical.  It may appear at first glance that this is simply a statement that goes to the heart of what Purple searches for in team members, however, dissecting it further reveals that this instead is a quality of Purple that is more important to its people.  It also answers two of the questions laid out before: why we are unique for those individuals looking to join our team, and why we are unique for those currently on our team.

Why we are unique for those looking to join our team

In times such as these where strong companies show their mettle, it is vital to understand why individuals in the industry would want to join our team.  The answer to this question is hidden in this first portion of the mission statement. For those looking to join our team, we are unique in that our company is represented by a wide swath of diverse characters each though having one trait in common, they are qualified.  When someone looks for a company to be a part of, they should have as a prerequisite this exact subject.  Only in a space such as this will a person be able to most fully realize their capabilities.  At Purple, you can rely on your co-workers for educational growth, for motivational inspiration, and personal support.

Why we are unique for those currently on our team

It is easy from the outside to determine that Purple’s team is qualified, but what is more difficult to determine is the next point, which is coincidentally also the answer to why individuals on our team feel we are unique as a company. Ambition is defined as a strong desire to do or to achieve something, typically requiring determination and hard work.  Due to the hiring standards, ambition is engrained in our company with every new member’s arrival.  It fosters an environment that is occupied by a shared longing for success and a willingness for hard work.  While most entities in the professional realm have this to a degree, many stop at this point and simply say they have the people and that is just fine.  Not here.  Purple adds the key ingredient so that ambition can be realized to its fullest potential- opportunity.  Whether its project variation, role promotion, or location permeability, the access for the tangible realization of ambition is present.  You don’t work hard for nothing, and you don’t use your determination on a hamster wheel, upward mobility is real.  You can realize results.

Purple’s emphasis on continuing education, skill development, and educational outreach is another reason we are unique to our team members. Whether it is AAPL seminars, energy conferences, or CLE classes, we promote an atmosphere that encourages advancement both personally and professionally.

2. To execute projects with the highest quality of excellence and detail

The second and third sections of the mission statement address why we as a company are unique to our clients and communities.  How did we start only eight years ago and achieve the success we have thus far?  That is a question that should be juxtaposed onto that aforementioned section as the two are answered in the same manner.  It is because we are unique to our clients and communities in the amount of emphasis we place on our product, project execution and relationships.

What we are producing is equally important as how we produce it.  It starts with the product.  Our work product is second to none. It starts with Overdrive powered by Esri, a data control platform that allows clients a by-landmen for-landmen project management solution, enabling the most cost efficient and streamlined service for any and all industry endeavors. It provides a cloud housed, second by second updated platform, which prevents duplication and waste while allowing for an inside look for things such as cost parameters and project outlook, all an accessible secured environment. That is what you are a part of. We are NOT a run sheet sweatshop with no oversight and speed as our only objective. That is why we endure, because our product is unique and our processes are foundationally solid and compatible for future growth.

Our mission statement requires our commitment to continued excellence in quality and detail.  We can make the finest of products, but without quality in the details, we fall short. Each and every member of the team must understand this to their core.  While Person A puts on fenders, Person B screws in bumpers, and C installs lights; each individual task is meaningless without the commitment of everyone in an overall goal and objective of excellence.  The car doesn’t come together if not. Be proud of your work, and understand that in part, your successes and failures directly affect those around you.  Wear your work ethic as a badge of honor, laboring in search of extending its breadth and depth daily.

3. To establish working relationships that give more than they take

Lastly, relationships.  While housed at the end of the mission statement, this is the absolute highest quality of Purple Land Management.  It is our lifeblood, our mojo, our heart and soul. Whether discussing internal or external or community relationships, each is as important as the next.  If you strive to strengthen your relationships with your fellow co-workers, your clients, and your community to a point of them being substantially sound, your advantages are too numerous to count.

We take our relationships seriously.  I was recently reading an article and came across a reference to what one needs in professional relationships. In the article 10 Tips for Building Strong Professional Relationships, writer Frank Gullo, from The Superior Group cites a scene from the film Sideways, in which the lead character while speaking of wine grapes, says, “It’s not a survivor like Cabernet, which can just grow anywhere and thrive even when neglected.  No, Pinot needs constant care and attention… only the most patient and nurturing of growers can do it, really.  Only somebody who really takes the time to understand Pinot’s potential can then coax it into its fullest expression.”  When I read this quotation, I immediately stopped and pondered on how great a description it is, not simply of grapes, but in regard to relationships.

The successful relationships PLM is a partner in are like the Pinot.  Not everyone has the relationships we have.  They have been incubated with constant care and attention, utilizing patience and persistence to nurture until they reach their fullest potential.  We give every ounce of our attention and energy into developing these relationships not because of short term gratification, but instead, because we understand that long term viability in this industry precipitates the need for unshakeable relationships as the infrastructure of our entity.

It is not simply clients that we focus our relationship standards upon, but also the communities in which we serve.  From Bakersfield to Canonsburg, and Dickinson to Houston, our communities are as important as every other aspect to our operational success.  We can make endless lists of fundraising and philanthropic events, such as our relationship with Catholic Charities, clothes drives, food drives, etc. However, it is also important that we acknowledge the roles our team members play in our communities nation-wide.  Veterans, mentors, Junior Club Members, Deacons, kid’s sport coaches, volunteers, fundraisers, and hundreds of others making a positive difference in our communities.  That is what we are proud of and rest assured that PLM’s greatest asset is YOU.

Our mission statement is exactly why we are unique.  To those wishing to join our team, for those on our team, for those who are clients, and for those communities we serve, it is not a mission that we have, it is a mission that has us.  We are committed to each and every word of our statement, and will continue to use these bedrock principles.